Oculus Optics

Bailey Lauerman created the brand for Oculus, a new exclusive line of hunting optics, before the first scope or pair of binoculars was ever built. This included brand research and development, product naming and design, logo and package design, and a complete integrated marketing campaign. If you are a hunting and nature enthusiast, look for this precision line of scopes and binoculars now on the shelves at Bass Pro Shops, built around the brand idea of “Miss Absolutely Nothing.”

Bailey Lauerman created the brand for Oculus, a new exclusive line of hunting optics, before the first scope or pair of binoculars was ever built. This included brand research and development, product naming and design, logo and package design, and a complete integrated marketing campaign. If you are a hunting and nature enthusiast, look for this precision line of scopes and binoculars now on the shelves at Bass Pro Shops, built around the brand idea of “Miss Absolutely Nothing.”
Art Director: John Hayden
Design Director: James Strange
Creative Director: Carter Weitz
Designers: Jared Rawlings and Jeff Filby
Motion Designers: Ben Kamprath and Nino Kapetanovic
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