Motiv is an entirely new bioactive protein that promotes performance and gain for shrimp and aquaculture operations. Motiv increases the energy uptake of the entire diet — increasing growth, survival and resistance to disease, while producing vibrant color.
In close collaboration with Agent Branding, we created a promotional video for the Motiv brand launch campaign highlighting the benefits of the product for aquaculture operations.
Client: Cargill
Agency: Agent
Creative Directors: John Hayden, Raleigh Drennon
Art Direction: James Strange
Producer: Jake Strange
Animation: Ben Kamprath
Editing: Ben Kamprath
Sound Design: Ben Kamprath
